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The food sector has, for many years, grappled with how best to embrace digitalisation. In 2024, there was a growing recognition that the time is right for a significant step forward, and the industry is actively moving ahead with this transformation.

In this on-demand webinar industry leaders Kimberly Coffin (LRQA expert), Prof Bizhan Pourkomailian (McDonalds) and Melody Ge (Treehouse Foods, Inc.) discuss:

  • How digitalisation has reshaped food safety and supply chains: The panel discusses the practical applications of digital technologies, real-world examples and critically assess whether the sector is ready to embrace artificial intelligence (AI).
  • AI challenges: While AI often dominates the conversation around digital innovation, the session will challenge whether the food sector truly needs AI right now—or whether its greatest gains lie in adopting foundational digital tools and systems.
  • Actionable takeaways: Gain practical insights for businesses at all stages of their digital journey, focusing on the solutions that drive meaningful change. 

Key takeaways:

  • The role of digitalisation in addressing food safety challenges
  • Practical examples of digital transformation from McDonald’s
  • The potential of AI in food safety—are we ready? 

Speakers:

Prof Bizhan Pourkomailian

Prof Bizhan Pourkomailian, Global Director, Food Safety, Restaurant and Distribution at McDonalds

Kimberly Coffin
Kimberly Coffin Global Technical Director, Supply Chain Assurance at LRQA 


Melody Ge

Melody Ge Sr. Director, Food Safety & Quality Operations at TreeHouse Foods, Inc.