The food sector has, for many years, grappled with how best to embrace digitalization. In 2024, there was a growing recognition that the time is right for a significant step forward, and the industry is actively moving ahead with this transformation. In this webinar, industry leaders Kimberly Coffin (LRQA expert), Prof Bizhan Pourkomailian (McDonalds) will be invited to explore how digitalization is reshaping food safety and supply chains. The panel will discuss the practical applications of digital technologies, highlight real-world examples and critically assess whether the sector is ready to embrace artificial intelligence (AI). While AI often dominates the conversation around digital innovation, the session will challenge whether the food sector truly needs AI right now—or whether its greatest gains lie in adopting foundational digital tools and systems. The discussion will provide actionable insights for businesses at all stages of their digital journey, focusing on the solutions that drive meaningful change.
Key topics to be covered:
- The role of digitalization in addressing food safety challenges
- Practical examples of digital transformation from McDonald’s
- The potential of AI in food safety—are we ready?
Speakers:
Prof Bizhan Pourkomailian, Global Director, Food Safety, Restaurant and Distribution at McDonalds
Kimberly Coffin Global Technical Director, Supply Chain Assurance at LRQA